Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • Charlie Kirk shot dead
  • Nepal protests
  • Russia-Poland tension
  • Israeli strikes in Qatar
  • Larry Ellison
  • Apple event
  • Sunjay Kapur inheritance row
fp-logo
How the failure of the iPad Pro is forcing Apple to upgrade its ageing MacBook lineup
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Tech
  • News & Analysis
  • How the failure of the iPad Pro is forcing Apple to upgrade its ageing MacBook lineup

How the failure of the iPad Pro is forcing Apple to upgrade its ageing MacBook lineup

Sheldon Pinto • October 21, 2016, 13:50:41 IST
Whatsapp Facebook Twitter

While I would love to sit and admire Apple’s marketing team (since people are still buying these old systems) it is easy to tell, that Apple’s focus in the past two years was on its iPad.

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
How the failure of the iPad Pro is forcing Apple to upgrade its ageing MacBook lineup

The iPad was supposed to be the device that would take consumers into the post-PC era. However, after 7 consecutive quarters of declining tablet sales, it is hard to see how Apple’s second best product, the iPad will soon see a slow death despite the fact that it outdid Micrsoft’s Surface tablet PCs as per the last IDC report. The Apple iPhone may be the company’s hero product, but with falling smartphone and tablet sales, Apple now seems to be focussing on a forgotten line of products that started it all, the Mac. Apple’s Mac lineup has been ignored for quite some time now. The only Mac product that Apple sells with an up to date chipset is its recently announced 2016 MacBook. There’s the Mac Pro that stuck with an Intel Ivy Bridge-E CPU, which was last updated in 2013, the MacBook Pro 15-inch which features an Intel Haswell CPU and was updated in 2014 and finally the MacBook Air with an Intel Broadwell CPU. [caption id=“attachment_335150” align=“aligncenter” width=“640”] ![Steve Jobs unveiled the Macbook Air from an envelope. Image: Bestpresentations](http://tech.firstpost.com/wp-content/uploads/2016/09/stevejobsrevealmacbookairfromenvelope.jpg) Steve Jobs unveiled the Macbook Air from an envelope and it still looks the same 8 years later.[/caption] The MacBook Air despite being on of the best value for money buys in Apple’s Mac lineup has yet to see a redesign or an update. It packs in an old TN display with non Retina resolution and a fifth-generation chipset, while Asus, Dell offer the latest for roughly the same price. While I would love to sit and admire Apple’s marketing team (since people are still buying these old systems) it is easy to tell, that Apple’s focus in the past two years was on its iPad. [caption id=“attachment_305301” align=“aligncenter” width=“640”] ![Apple iPad Pro 9.7 inch](http://tech.firstpost.com/wp-content/uploads/2016/03/Apple-iPad-Pro-9.7-inch.jpg) Apple iPad Pro 9.7 inch[/caption] Apple launched the powerful iPad Pro models last year (November 2015), and it was clear that the company was looking to get PC users under its fold with the same. Soon enough Apple added another Pro variant with the 9.7-inch model with the hopes that those who found the 12-inch too-big would be happy to go in for this one. But that turned out to be a flop show as well. The company lost out because not only were the Pro models priced too high, but they ran the same iOS as its smartphones, which is not something a power user who usually pays for an ultra-book would be interested in. Adding to the mess was Apple’s idea to ape Microsoft with a soft keyboard, that somehow did not cover up for its lacking software productivity. With the tablet sales still declining Apple seems to have woken up and is now for once actually holding an event for its updated Mac lineup. Think of it as a Plan B where the Plan A with the iPad seems to have failed, despite repeated efforts. [caption id=“attachment_310383” align=“aligncenter” width=“640”] ![Apple MacBook 2016 Rose Gold](http://tech.firstpost.com/wp-content/uploads/2016/04/Apple-MacBook-2016-Rose-Gold.jpg) Apple MacBook 2016[/caption] So wit the iPad out fizzing out (they are still planning three new models next year), the next mobile device in line would have to be the old and neglected laptop lineup. So why is the Apple iPad failing? As Digital Trends points out, it is the upgrade cycle. Tablet users simply do not feel the need to upgrade to a new or the latest model, as they are often used for secondary tasks. With smartphones screen sizes getting bigger, more can be accomplished with the device that is in your hand, rather than the one in your bag, that well… needs two hands. Why would one need an iPad Pro (Rs 93,000 256GB) when you have MacBook (Rs 1,00,000 512GB, 8GB RAM) that is equally light, priced the same and can do so much more? ![Apple 9.7 inch iPad Pro vs 12.9 inch iPad Pro](http://tech.firstpost.com/wp-content/uploads/2016/03/Apple-9.7-inch-iPad-Pro-vs-12.9-inch-iPad-Pro.jpg) Microsoft’s Windows 10 and its manufacturers have moved ahead of Apple when it comes to hardware and software, let’s hope Plan B works out as smartphones and tablets are just not cutting it, while Plan C with the Apple Car just got shelved .

Tags
iMac Apple iPad Apple MacBook Pro Mac mini Apple MacBook Apple MacBook Air
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Top Stories

Charlie Kirk, shot dead in Utah, once said gun deaths are 'worth it' to save Second Amendment

Charlie Kirk, shot dead in Utah, once said gun deaths are 'worth it' to save Second Amendment

From governance to tourism, how Gen-Z protests have damaged Nepal

From governance to tourism, how Gen-Z protests have damaged Nepal

Did Russia deliberately send drones into Poland’s airspace?

Did Russia deliberately send drones into Poland’s airspace?

Netanyahu ‘killed any hope’ for Israeli hostages: Qatar PM after Doha strike

Netanyahu ‘killed any hope’ for Israeli hostages: Qatar PM after Doha strike

Charlie Kirk, shot dead in Utah, once said gun deaths are 'worth it' to save Second Amendment

Charlie Kirk, shot dead in Utah, once said gun deaths are 'worth it' to save Second Amendment

From governance to tourism, how Gen-Z protests have damaged Nepal

From governance to tourism, how Gen-Z protests have damaged Nepal

Did Russia deliberately send drones into Poland’s airspace?

Did Russia deliberately send drones into Poland’s airspace?

Netanyahu ‘killed any hope’ for Israeli hostages: Qatar PM after Doha strike

Netanyahu ‘killed any hope’ for Israeli hostages: Qatar PM after Doha strike

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV