Housing.com launches Housing Partner platform for real estate developers

Realty portal Housing.com said it has introduced a new platform to help real estate developers and brokers manage their prospective buyers and business. The new platform ‘Housing Partner’ is a web-based dashboard that will help property sellers to monitor and manage leads in an effective manner, all within a single and convenient interface, Housing.com said in a statement. In January, Housing.com merged with The News Corp-backed realty portal PropTiger.com. The latest technology-powered product is aligned with its objective of becoming a preferred digital platform for all stakeholders within the real estate ecosystem, it said. Through this product, developers would be able to enhance productivity by being able to view leads, purchase qualified leads and accordingly customise their offerings. “Technology has always been in the DNA of all products offered by Housing.com and with ‘Housing Partner’, we have once again redefined the role of technology within the real estate industry. While our primary consumer will always be the home-buyer, engaging with the developers and brokers to help improve their business would eventually benefit everyone. ‘Housing Partner’ is our latest offering and has been developed in line with the Group’s objective of becoming the country’s preferred Online-to-Offline (O2O) digital real estate services platform,” said Mani Rangarajan, Chief Business Officer - Platform Business Unit, Housing.com. “Real estate is one of the most dynamic industries where factors that influence a purchase decision vary from one individual to the other and; the prices of properties within the same neighbourhood could vary drastically. In such a scenario, a technology-enabled platform like ‘Housing Partner’ can go a long way in helping us understand the needs of the customers and make better informed decisions which eventually add value to our end-buyers,” said Ram Jalan, Group Digital Marketing Head, Wave Group. Housing.com has a number of improvements and feature additions in the pipeline for the Housing Partner dashboard. There are plans to improve the use of the data collected by the customers. The real estate developers will have the ability to program marketing campaigns, and optimise digital marketing spends. Multiple users from the same company can log in at the same time, and there will be support for integration into third party applications. With inputs from PTI