Housejoy acquires Orobind, an 'at home' fitness startup

Housejoy has acquired Orobind, an ‘at-home’ personal fitness tech startup. The financial terms aren’t disclosed yet. It should be noted that the startup recently completed 23 million funding round led by Amazon. The move helps Housejoy strengthen its fitness offering and offer a highly differentiated experience to its customers. Founded by Satya Vyas and Shubhanshu Srivastava in December 2014, Orobind boasts of over 1000 customers in Bangalore alone with around 135 active personal trainers on the platform. As a part of the deal, HouseJoy has acquired the trainers of Orobind, the customers base and the technology. The entire Orobind team will also be moving to Housejoy. Housejoy is headed by CEO Saran Chatterjee, and overall the team had 350 members when we spoke to them in November, which doesn’t include service providers. Just before Diwali, the company saw a spike with over three times the requirement and more than 60 percent growth. Housejoy caters to people looking for a number of services such as plumbing, electrical, home cleaning (Yes, you heard that right), computer repair, fitness, drivers, pest control, beauty, laundry, carpentry and painting. Basically, all the services that one requires in their day-to-day life wrapped under one roof. Overall, it has 14 categories and is currently in 11 cities. Talking about the acquisition, Saran Chatterjee, CEO at Housejoy said, “With this acquisition we are looking to create a differentiated lifestyle experience for our customers across beauty, fitness and wellness categories. We feel that by leveraging Orobind’s customers set, underlying technology and the domain expertise, Housejoy can expedite the process of becoming the leader in the Wellness category.” Satya Vyas, Co-Founder at Orobind said, “Fitness and wellness is a highly lucrative category for most of the home services players primarily because of high repeat rates and high customer lifetime value but to leverage it one must have a highly differentiated product experience and a tech enabled engagement platform. The transaction is a win-win for both the parties.  For Orobind it gives us an opportunity to be a part of a larger ‘at- home’ services play and build a very large wellness category. For HouseJoy it gives them the depth it requires to be the largest player in the overall wellness category.”