Home automation will be the major driver of growth in IoT segment says survey

While India is still at an early adoption stage when it comes to connected devices, home automation is set to drive growth for Internet of Things (IoT) in India, a survey revealed on Wednesday. Nearly 22.5 per cent of the consumers surveyed were familiar with the concept of IoT, with maximum awareness seen in the 36-55 age group. This clearly shows there is immense opportunity for increased adoption, said the survey by Reos, the consumer software and hardware brand of Cube26, a technology innovation startup. “With an increased internet penetration and data usage, the connected devices segment is expected to witness huge growth by 2020. With the government’s continued focus on digitisation, we will see a rapid adoption of connected devices market in India,” said Saurav Kumar, CEO and Co-Founder, Cube26. Currently, merely 21 per cent people own IoT/connected devices which includes 12 per cent wearables and 9 per cent home automation while 51 per cent are inclined to experience connected devices in the home automation segment. The Home Automation segment includes smart lighting, smart TVs and other appliances. Wearables (Smart Watch, fitness brands, smart headphones, smart clothing) are also expected to witness growth in the future. With the growth of connected devices at large, security is one of the major concerns of consumers. “Sixty per cent people cited data security as a key concern for not trying connected devices followed by high prices and comfort levels,” said the survey that included 800 people between age group 18-55 across eight cities. IANS