High Court awaits Airtel's response over misleading IPL 2018 ad campaign

The court observed that the video and print version of the advertisements submitted by Reliance Jio claimed that Airtel's campaign was in violation of the 13 April consent order of the high court.

The Delhi High Court on Tuesday asked telecom major Bharti Airtel to file response on a contempt plea moved by rival Reliance Jio, alleging that Bharti's campaign for IPL violates the previous order.

Representational image. Reuters.

Representational image. Reuters.

Justice Yogesh Khanna sought response from Airtel on the plea and listed the matter for April 27 for further hearing.

On 13 April, Airtel had assured the court that its advertisements would carry a disclaimer in bold stating that under its "live and free access offer", only subscription to video streaming platform Hotstar would be free and data charges would apply according to the subscriber's plan.

The court also said that Bharti Airtel's advertisements, offering "live and free access" to the Indian Premier League (IPL) coverage, did not carry a disclaimer in bold as it had assured the court.

The court observed that the video and print version of the advertisements submitted by Reliance Jio claimed that Airtel's campaign was in violation of the 13 April consent order of the high court.

The court directed Airtel to comply with the order and asked it to have disclaimer in bold.

The court was hearing Jio's application seeking immediate rectification of the advertisements and punishment for contempt of the April 13 order.

Jio alleged that the commercials of Airtel were "deceptive and misleading".

Airtel submitted that Jio was a "jealous competitor" and what it meant by its advertisements was free subscription to Hotstar.

Disclaimer: Reliance Industries Ltd. is the sole beneficiary of Independent Media Trust which controls Network18 Media & Investments Ltd.




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