Google's Nexus program might be rebranded as Pixel; expect new devices soon

This year the Pixel branding could see an expansion to the smartphone range. There is a possibility that the leaked HTC made smartphones codenamed Sailfish and Marlin will be dubbed as the Pixel and the Pixel XL.

A bunch of rumours have been suggesting that Google will ditch the "Nexus" branding this year and replace it with "Pixel." While we know that HTC is making new devices for Google, it's now possible that they'll be dubbed the Pixel and Pixel XL, based on the screen size.

Last year, the company launched the Pixel C. A unique, convertible, Android-based tablet. It was the first ‘Pixel’ branded device that ran on Android. Prior to this, Google only had the Chromebook Pixel, which, of course, ran on Chrome OS. This year the Pixel branding could see an expansion to the smartphone range.

According to sources, the reason for this move could be a marketing one. The Pixel and Pixel XL are to be advertised as the first phones built by Google. The confusing part is that the phones are actually going to be made by HTC, but will probably be sold without HTC branding.

So what happens to the Nexus lineup then? So far, the Nexus lineup has offered great devices and, above all else, timely updates and that's what we love it for.

My assumption is that Google could keep the Nexus brand alive by allowing different manufacturers to make their own Nexus smartphones. This would also help in reducing Android fragmentation. The Pixel naming strategy could also be a way to keep Google’s own branding on top while manufacturers take the lower seat.

Google should announce its new devices, including two smartphones and wearables this month. Stay tuned for more.

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