Google testing Local Business Cards that allows businesses to post directly to search results

Google has reportedly begun experimenting with an entirely new format for search results, which may eventually let any brand, celebrity or organisation have a dedicated Twitter-like feed, built right into the company’s search engine. A report by Search Engine Land calls it the new “Local Business Cards” in search results. According to a report, this is a pure experiment involving a “few dozen” local businesses that Google approached. It’s all custom content and not being drawn from Google My Business or any other feeds. This has been termed as a push by Google to create new and more dynamic search results could help it establish both a social presence and a new advertising product within its most used piece of software. The report adds that the format was created with mobile users in mind but it equally displays in PC results. The feature could be quite significant for local SEO, but Google has apparently made no decisions about whether it will roll Local Business Cards out more broadly or whether larger enterprises would be able to participate. Recently, Google made changes  in its ‘Right to Be Forgotten’ for EU searches. It said it would implement changes in how it applies the so-called right to be forgotten for online searches made in Europe. Google set up an online form that people in Europe can fill out to ask for information to be excluded from search results.