Google partners with NBC Universal for enabling VR experiences on its YouTube-based shows

Google and US-based NBC Universal have reportedly come together to enable “Virtual Reality (VR)” experiences on YouTube-based shows from the latter and its affiliates. [caption id=“attachment_4452097” align=“alignleft” width=“380”] A man walks past an NBC logo outside. Reuters[/caption] This union will include a collaboration of the two companies on 10 multi-episode projects, first being a backstage tour of the dog rescue reality show “Vanderpump Rules”, followed by the others, NBCUniversal informed in an official announcement. “This partnership combines the creative expertise of **NBCUniversal** with Google’s VR capabilities to create these engaging experiences,” said Ron Lamprecht, Executive Vice President, NBCUniversal Digital Enterprises. The shows will use Google’s “Jump” platform and 360-degree cameras to immerse viewers in experiences. “NBCU’s teams were able to easily capture engaging VR content using the latest VR Jump cameras,” said Amit Singh, VP of Business & Operations for VR & AR at Google. Some projects will also be made available in “VR180” which is a 4K VR format, the official statement added. Original content from “Saturday Night Live” and “SYFY WIRE” are also part of the VR project.