Google launches 360-degree video ads on YouTube

Google will now make your advertisements a bit more interactive. Google-owned YouTube will now support 360-degree video ads on Chrome, Android and iOS.

Google will now make your advertisements a bit more interactive. Google-owned YouTube will now support 360-degree video ads on Chrome, Android and iOS.

According to Google Inside AdWords blog, Beer brand Bud Light is the first advertiser to take advantage of the new feature, which runs on Google’s TrueView ad platform. Users can use their mouse to look around the field while using a PC, or can simply move their smartphone to shift their POV 360 degrees.

The company states that s soon as the ability to create 360 video became available to YouTube creators, brands immediately began experimenting with this new tool. Brands such as Coca-Cola and Nike among others have already showcased stunning videos. The 360-degree Coca-Cola video celebrating the 100th anniversary of their curvy bottle had a 36 percent higher view rate than the standard video, pointed out the report.

It is believed that consumer interaction and sustained attention makes advertisers happy. If a user wishes to advertise on a 360-degree video, they will have to use a camera which Google supports. The supported devices are Ricoh Theta, Kodak SP360, Giroptic 360cam, and the IC Real Tech Allie.

According to a previous report, YouTube had launched 360-degree video support on Android in March. The news was announced on YouTube Creator Blog which stated that with this feature, viewers can see the stage and the crowd of a concert or could even have a choose-your-own-adventure video where people see a different story depending on where they look.

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