Moto X coming to Europe, UK by Feb, but there's no Moto Maker in tow

Motorola is all set to take its flagship Android smartphone Moto X to the UK, France and Germany by February. Previously only available in the US, Canada and some parts of Latin America, the Moto X follows the low-cost Moto G to Europe. The latter will likely launch in India later this month.

According to a CNet report, the smartphone will go on sale on 1 February and will be available for 429 euros ($586) in France. In Britain, the price will range from 25 pounds ($41) per month on contract to 380 pounds total without a SIM card. The phone will arrive running Android 4.4.2 or Kit Kat, the very latest version of Motorola parent company Google's mobile OS.

Earlier, Motorola had announced a huge price cut for the Moto X. Rick Osterloh, Motorola's Senior VP, Product Management, explained that the reason behind the price slash is that the prepaid service plans have gotten better than ever since the launch of the Moto X.

"At Motorola our roots are deep in mobile hardware — we invented mobile communications," Motorola Mobility UK general manager Andrew Morley said in a statement.

Since being acquired by Google, Motorola has introduced the flagship Moto X handset in the United States and the Moto G, a less expensive phone geared to cost-conscious consumers worldwide. Now, Motorola is pushing all the buttons to regain prominence in the smartphone market, including aggressive pricing, notes this Financial Times report.

Motorola, once among the leaders in the mobile phone market, has been struggling in recent years as makers like Apple and Samsung grab most of the market share and profits. Motorola launching price effective phones may just give it the boost it needs.


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