Google building Area 120, an in-house incubator to avoid talent from leaving

Google wants to retain its top talent and now has a plan for it!


Google wants to retain its top talent and now has a plan for it! According to a report by TheInformation  the company plans on building an in-house startup incubator internally known as Area 120.

This entrepreneurial space will let Google employees develop their ideas, which will be supported and funded by Google. The report further adds that executives Don Harrison and Bradley Horowitz will be managing the incubator. Once the business plan is drafted by employees, teams can work full time on the said project. After some months they get the option to either pitch for more funding and set out as a whole new company, adds the report.

The name Area 120 is reported borrowed by the famous "20 percent time" philosophy that Google follows, wherein it asks employees to invest 20 percent of their time in something they like. With this move, it is possible that the company may be able to encourage employees to work on something new and retain it, rather than lose talent.

"This idea nursery might not be enough. It's relatively easy to raise funds in the current Silicon Valley climate, and the freedom of going it alone may prove more tempting than Google's safety net. However, it could be worthwhile for the internet pioneer if even one big new idea stays within its walls," points out Engadget.

It should also be noted that earlier this month former Darpa head Regina Dugan left Google for Facebook. She was running the Advanced Technologies and Projects lab at Google.


Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.