Google seems to be following through on its pledge to help copyright holders come up with a plan to reduce piracy. Websites that provide pirated content will no longer receive advertising revenue from Google and other big web advertisers. The US scheme aims at drastically reducing if not completely curb illicit revenues, according to a report by the Guardian.
The initiative ensures that copyright holders from any creative industry will now be able to alert advertising companies if their ads are appearing on sites which may have links to pirated content or counterfeit goods.
It has been reported that sites with pirated content often make a lot of money from Google and other advertisers because of the sheer volume of users who visit the sites each month. The demographics of users visiting the search engine often match the profile that web advertisers are looking for.
Google used a feature called Trends for the numbers
US copyright owners have been pushing for this scheme for a while now. Apart from Google, companies like Microsoft and Yahoo also feature in the list of companies that are joining this initiative.
The hope now is that Google will use its considerable reach in online advertising to force advertisers to not buy ad space on sites which offer alleged pirated content. In the past, though, Google has been very clear that it will not delete any alleged piracy site from its search results.
While talking about this issue at an informal press conference, Eric Schmidt, Chairman of the Internet search giant, said, “The industry would like us to edit the web and literally delete sites, and that goes counter to our philosophy.” This new scheme seems to be a more realistic approach to get results on the issue of piracy, which outright blocking of websites would not have been able to achieve.
Apart from the US, the British music industry body, the BPI, is also working on a scheme with the Internet Advertising Bureau in the UK to install a central database of piracy sites which advertising networks, agencies and brands can refer to and skip when planning campaigns for their products.
Updated Date: Jul 17, 2013 17:25 PM