GE Enters the Digital Camera Market

Planning to make their debut in the Marketing Association trade show in March.


GE and corporate newcomer General Imaging Co. announced today that the two companies have reached an exclusive worldwide licensing agreement, by which General Imaging will design, manufacture and distribute an all-new line of GE-branded digital cameras.

According to Kawano, advanced features such as image stabilization, high ISO sensitivity, and panoramic stitching will be standard on ALL models. "With advanced features like this on all our cameras, it will be difficult to take a bad photo," he said. "GE cameras will literally change the quality of pictures for today's consumers."

Entry-level GE digital cameras will start with 7 megapixels of resolution and 2.5-inch LCD screens. Higher-end GE cameras will offer up to 12 megapixels of resolution and 3-inch LCD screens. A photo printer will also be included in the line. The GE digital cameras will make their debut at the annual Photo Marketing Association trade show, March 8-11, in Las Vegas. Cameras will be available in North America from mid-April.

Shipments to Europe and Asia are scheduled for later this year.


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