Fujifilm uses new Technology for InkJet Photo Paper

With the launch of TruPhoto Technology, Fujifilm ensures do-it-yourself consumers brilliant, lasting quality prints with vibrant colors, sharper detail and a smoother finish. Fujifilm is the first manufacturer to offer a unique 15-layer technology designed to maximize color accuracy. This new, multi-layer technique uses special ‘pigmented resin layers’ to receive more ink, enabling consumers to produce richer, smoother and glossier prints at home. “Consumers who love the immediacy of home printing no longer want ‘convenience’ to come at the expense of ‘quality’,” says Stephan Orlob, Marketing Manager, Fuji Photo Film Canada, Inc. “whether they’re putting the finishing touches on a scrapbook or framing an enlargement, consumers want their pictures to accurately reflect the color and texture of their subjects. TruPhoto Technology helps them realize their vision by providing additional layers for better ink control and therefore, better color accuracy with superior archival life.” [/TAGS]