Fujifilm Unveils 2 Entry-level Digital Cameras

Fujifilm U.S.A. today raised both the picture-taking and purchasing power of first-time digital camera buyers with the launch of two new models, the 6 megapixel FinePix A610 and 8 megapixel FinePix A800.

Designed specifically for the first-time digital camera buyer or consumers seeking an easy-to-operate upgrade to their current digital camera, Fujifilm’s A-Series models provide users with a choice of digital cameras that offer top-notch image quality at consumer-friendly price points.

The FinePix A800 is the first model in Fujifilm’s A-Series line-up to sport an eight-MegaPixel Super CCD Sensor and the first to incorporate light sensitivities of up to ISO 800 at full resolution. Borrowing a page from Fujifilm’s more advanced camera models, the FinePix A800 shoots at higher light sensitivities with less noise than comparative models. This results higher quality “natural light” photos and less blur in images as the FinePix A800 matches these higher light sensitivities with faster shutter speeds.

Fujifilm’s A-Series digital cameras are among its most popular models and the FinePix A610 should help continue this trend. This camera has the same comfortable design as the FinePix A800 and is priced for the first-time digital buyer. In a first for Fujifilm’s compact digital camera range, the FinePix A800 and A610 both feature an “xD/SD Compatible slot”, which accepts not only Fujifilm’s traditional xD-Picture Cards, but also SD cards.

In addition to the highlights previously referenced, Fujifilm’s new A-Series models offer the following features:

• New icon-based Graphic User Interface
• 3x Optical Zoom Fujinon Lens
• Internal memory
• Mode Dial
• Single slot compatibility with both xD-Picture Card and SD storage media
• 2.5-inch LCD

Scene Modes

The FinePix A610 and FinePix A800 will debut in March 2007 with retail prices of $129 and $179, respectively.