From Nir Eyal's Indistractable: Amid technological distractions, a blueprint for reclaiming control

Guiding readers through tackling the disruptive distractions one suffers in the face of rapidly growing technology, Nir Eyal's new book Indistractable: How to Control Your Attention and Choose Your Life presents ways of taking back control of one's life.


Guiding readers through tackling the disruptive distractions one suffers in the face of rapidly growing technology, Nir Eyal's new book Indistractable: How to Control Your Attention and Choose Your Life presents ways of taking back control of one's life.

According to research, the ability to stay focused affords a competitive advantage at work and in one's personal life. To achieve this, instead of suggesting the oft-repeated digital detox, Eyal explains the psychology of distraction and teaches readers how to work with their mind to get it back on track. He gives readers tips for better behavioural design through time management and living the life they really want through limiting, instead of eliminating, major technological distractions. Eyal has also authored the bestselling Hooked: How to Build Habit-Forming Products and is a consumer psychology expert.

This excerpt from chapter Hack Back Your Smartphone of the book has been reproduced here with kind permission from the publisher, Bloomsbury.

From Nir Eyals Indistractable: Amid technological distractions, a blueprint for reclaiming control

Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal. Photo credit: Bloomsbury.

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It’s clear that many people, myself included, are dependent on their smartphones. Whether it’s to keep in contact with family, navigate around town or listen to audiobooks, this miracle device in our pockets has become indispensable. That same utility, however, also makes the smartphone a major source of potential distraction.

The good news is that being dependent is not the same thing as being addicted. We can get the best out of our devices without letting them get the best of us. By hacking back our phones, we can
short- circuit the external triggers that spark harmful behaviours.

Here are my four steps to hacking back your smartphone and saving yourself countless hours of mindless phone time. The best part is that implementing this plan takes less than an hour from start to finish, leaving no excuse for calling your phone distracting ever again.

Step 1: Remove

The first step to managing distraction on our phones is to remove the apps we no longer need. To do so, I had to ask myself the critical question of which external triggers on my phone were serving me and which were not. Based on my answers, I uninstalled apps that didn’t align with my values. I kept apps for learning and staying healthy and removed news apps with blaring alerts and stress- inducing headlines.

I also deleted all games from my phone. I’m not saying you need to do the same, of course. Many games today, particularly those made by indie studios, are works of master craftsmanship and are no less entertaining or morally virtuous than quality books or films. But I decided that, for me, games didn’t align with how I wanted to spend my time on my phone.

As a technophile, I love trying out the latest apps. However, aft er a few years I’d collected screen aft er screen of untouched apps that were now clogging up my phone. If you’re anything like I used to be, you probably have a number of apps you never use. These apps take up storage space in our phone’s memory and bandwidth when they update themselves. But, worst of all, these zombie apps fill our devices with visual clutter.

Step 2: Replace

Purging my unused apps was easy because saying goodbye to apps I never used didn’t invoke an emotional response. However, the next step involved removing apps I loved.

For instance, I often found myself checking Facebook, Twitter or YouTube on my phone when I’d planned to spend time with my daughter. When I’d feel a tinge of boredom, I’d give a social network a quick pull- to- refresh. Unfortunately, this also pulled me out of the moment with my daughter. Abandoning these services entirely wasn’t an option for me. I still wanted to use them to keep in touch with friends and watch interesting videos.

Because removing these services completely wasn’t something I wanted to do, I found my solution by replacing when and where I used them. Since I’d set aside time for social media in my timeboxed schedule, there was no longer any need to have them on my phone. Aft er a few minutes of hesitation, removing them from my phone felt like a breath of fresh air. I could breathe more easily knowing I could still access these services on my computer and at a time of my choosing, not whenever the app maker decided to ping me.

Perhaps the most unexpected behaviour replacement involving my mobile phone was changing the way I checked the time. As someone who hates being late, I used to glance at my phone throughout the day, which far too often caused me to get sucked into a notification on my phone’s lock screen. When I started wearing a watch again, I noticed that I checked my phone far less frequently. A quick glance at my wrist told me what I needed to know and no more.*

The idea here is to find the best time and place to do the things you want to do. Just because your phone can seemingly do everything, that doesn’t mean it should.

Nir Eyal. Photo credit: Bloomsbury.

Nir Eyal. Photo credit: Bloomsbury.

Step 3: Rearrange

Now that we are left only with our critical mobile apps, it’s time to make our phones less cluttered and, consequently, less distracting. The aim is that nothing on our phones is able to pull us away from traction when we unlock our devices.

Tony Stubblebine, editor- in- chief of the popular Medium publication Better Humans , calls his phone’s setup the ‘Essential Home Screen’. Stubblebine was the sixth person to be employed at Twitter and is fully aware of the way that platform was designed with human psychology in mind.

Stubblebine recommends sorting your apps into three categories: ‘Primary Tools’, ‘Aspirations’ and ‘Slot Machines’. Primary Tools, he says, ‘help you accomplish defined tasks that you rely on frequently: getting a ride, finding a location, adding an appointment. Th ere should be no more than five or six.’ He calls Aspirations ‘the things you want to spend time doing: meditation, yoga, exercise, reading books, or listening to podcasts’. Third, Stubblebine calls Slot Machines ‘the apps that you open and get lost in: email, Twitter, Facebook, Instagram, Snapchat, etc’.

‘Now, rearrange your phone’s home screen so that it includes only your Primary Tools and your Aspirations,’ continues Stubblebine. ‘Th ink of your home page as a group of apps that you feel you are in charge of. If the app triggers any mindless checking from you, move it to a different screen.’

Additionally, instead of swiping from screen to screen to locate an app you need, I recommend using the phone’s builtin search function. Th is will reduce the risk of bumping into a distracting app if you begin sifting through all your phone’s screens and app folders.

Step 4: Reclaim

In 2013, Apple announced that its servers had sent 7.4 trillion push notifications. Unfortunately, few people do anything to avoid those external triggers. According to Adam Marchick, CEO of mobile marketing company Kahuna, less than 15 percent of smartphone users adjust their notification settings – meaning the remaining 85 per cent allow app makers to interrupt them whenever they’d like.

It’s up to us to make adjustments to suit our needs; the app makers won’t do it for us. But which app notifications should we disable, and how? Now that we’ve whittled down the number of apps on our phones, we can adjust our notification settings. This step took me about thirty minutes but it was the most life-changing.

If you use an Apple iPhone, go to the Settings app and select the ‘Notifications’ option or, if you’re on an Android device, find the ‘Apps’ section in Settings. From there, adjust each app’s individual notification permissions to your preferences.

In my experience it is worth adjusting two kinds of notification permissions:

1. Sound – an audible notification is the most intrusive. Ask yourself which apps should be able to interrupt you when you are with your family or in the middle of a meeting. I only grant text messages and phone calls this privilege, though I also use an app that plays a chime every hour to help me stay on track with my schedule for the day.

2. Sight – aft er sound, visual triggers are the second most intrusive form of interruption. In my case, I only allow visual notifications in the form of those red circles on the corner of an app’s icon and I grant this permission only to messaging services like my email app, WhatsApp, Slack and Messenger. These are not apps I use for emergencies, so I always know I can open them when I’m ready to do so.

The one hiccup with these two classifications is that some audible triggers can get through during my focused time or at night when I’m asleep. I only want those external triggers to get to me in case there’s an emergency. Thankfully, my iPhone comes with two incredibly helpful ‘Do Not Disturb‘ features (Android is rolling out similar functionality).

*Although I originally bought an Apple Watch for this purpose, I no longer use it. I prefer the Nokia Steel HR, which along with being a much less expensive smartwatch has the wonderful feature of always displaying the time, no wrist jerk required.