Former Samsung Mobile head Vineet Taneja appointed new Micromax CEO

Micromax, today announced the appointment of Vineet Taneja as its new Chief Executive Officer. He was the Country Head for IT & Mobile businesses of Samsung India till recently.   Vineet will focus on consolidating Micromax’s presence in the market, driving global partnerships and strategic alliances.   In the press release that we received Rahul Sharma the Co-founder of Micromax said “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”   He further added “I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey.”   “Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead.  Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with", said Vineet Taneja on his appointment.   With over 25 years of experience, Vineet worked with various consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. He has performed roles in the Sales & Marketing departments at HLL & Nokia to general management responsibilities at Bharti Airtel and Samsung.