Ford launches limited edition of Figo

Ford India today announced a limited edition of Figo - ‘Celebration Edition’ to celebrate its most awarded car which turning three this March. The limited edition will have enhanced features and signature badging, co-created by ace fashion designers duo Shantanu & Nikhil.

The car offers smart and convenient features including SATNAV, reverse park assist, rear spoiler, limited edition seat covers and branded scuff plates, apart from the existing range of smart technologies such as first-in-segment Bluetooth and best-in-class boot space.

[caption id=“attachment_647986” align=“alignleft” width=“380”] The Ford Figo offers one of the best all-round packages of style. Reuters[/caption]

“Figo has been a big game-changer for Ford and for the small car segment in India. The Figo has helped redefine the value proposition offered to customers. Today, we celebrate Figo’s three years of success with the launch of this limited ‘Celebration Edition’. I would like to thank our customers for their loyalty and continuing trust in the Ford brand, and thank our dealers, suppliers, and employees for their support in establishing a great foundation for success. The Ford team has gone further by co-creating content based on direct input from our valued customers, with the support of leading fashion experts. The already loved Figo has become more chic and desirable”, said Joginder Singh, president and managing director, Ford India.

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Available in Diamond White, this limited ‘Celebration Edition’ will be available at Rs. 415,999 (ex-showroom Delhi)*. The range of new features that will be offered as a package in this limited edition, includes Satellite Navigation System (SATNAV) - A portable navigation system that will ensure you always reach your destination, Reverse park assist - A system that warns you when there are objects in the blind spot, making reversing an easy task, Rear spoiler - It enhances the look of the car and makes it sportier and cool, Limited edition seat covers and “Figo” branded scuff plates.

“As we celebrate this wonderful moment, we are excited that Figo’s ‘Celebration Edition’ has been designed by and for our customers. We are proud to have associated with the renowned fashion designers duo Shantanu & Nikhil who have enabled us to translate clothing trends into automobiles and led this co-creation by adding their edgy touch with the fantastic signature badging. With their unique subtext of delicate details, simple harmonies and rich textural formats, Shantanu & Nikhil have come to epitomize refinement in design and fashion, while keeping the language contemporary and chic.,” said Sriram Padmanabhan, vice-president, marketing, Ford India.

On the launch of the Ford Figo ‘Celebration Edition’, designer duo Shantanu & Nikhil said, “Figo’s bold looks, linear cues of kinetic design, and best-in-class smart features makes it a truly appealing product in its segment. The Ford Design Shack concept was very unique and innovative as we got to work closely with real people, the owners of the Figo, who helped co-create the decal design. It has been an exciting and enriching experience working for the Ford Figo ‘Celebration Edition.’ First introduced in March 2010, today there are over 270,000 proud Figo customers in India and abroad.

The Ford Figo offers one of the best all-round packages of style, performance and value-for-money in India today. Its superior performance, smart technologies, fuel-efficiency and lower ownership costs has helped it find resonance among customers and earned it the title of being India’s most awarded car ever. Ford Figo demonstrates how Ford has understood customer needs and delivered value to aspirational Indian customers who are looking for a smart car to complement their active lifestyles.