For the first time, Google mobile search surpasses desktop

It’s been a while since the term ‘Googling’ was coined and for reasons good. Soon Googling went beyond desktops to mobile. Today, for the first time, search on mobile has surpassed those on desktop, according to Google’s search chief Amit Singhal. https://twitter.com/tim/status/652161509435445248 Yes, more than half of the searches are completed on mobile. Singhbal reportedly also said that Google fields more than 100 billion searches per month. Interestingly, the number has taken into account devices with displays measuring less than six inches, which means it doesn’t include tablets. In conversation with Kara Swisher at Code/Mobile, he said Google leads in desktop search, but has been competing with Facebook and Apple for mobile web browsers market share. In the past, Google has been trying to improve search on mobile and one of the most significant addition has been using Google Now. However, it still faces fierce competition when it comes to search via voice or digital assistants such as Siri and Cortana. Interestingly, the announcement comes just a day after Google announced the Accelerated Mobile Pages Project, an open source project aimed to change the way users experience the mobile web. With the Accelerated Mobile Pages Project, Google aims to enable mobile optimised content that loads instantly, everywhere.