Flipkart tops consumer study, most preferred e-commerce platform among consumers

Flipkart, India’s largest e-commerce marketplace has emerged at the top of a recent consumer study conducted by Red Seer Consulting research firm. With over 60 percent market share of commerce conducted on mobile devices, and a registered customer base of 75 million, the company was also selected to provide maximum value for money with a wider meaningful assortment. Flipkart was the highest on specific parameters like ease to return, refund, customer support and reverse pickup speed. The title of the study was ‘The Indian e-tailing Leadership Index’ based on 6,000 delivery instances and 3,000 customer interviews with parameters ranging from the brand trust, availability, product variety, value, experience on web and mobile, delivery and pricing of the products. The company is one of the fastest growing company in the world and will continue to do so for next three years according to a report by Morgan Stanley. Flipkart crossed 75 million registered users in March and became the first one to cross the number and followed it after crossing 50 million installs mark on Android Play Store. Flipkart was followed by Amazon, Snapdeal, Paytm and Shopclues according to the final results of the study. This development comes right after Flipkart pulled the plug on 'Ping' feature and now is planning seller-user interaction like Alibaba.