Flipkart announces subscription-based Flipkart First loyalty programme

India’s largest e-commerce site Flipkart has announced a subscription-based service for its customers called Flipkart First. The company claims Flipkart First will offer a host of exclusive benefits and priority features for those signing up. Flipkart is the first e-commerce site in India to offer such a service to its buyers.   At first Flipkart will randomly select 75,000 customers from those who registered to be enrolled as a First member and they will be able to avail of the Flipkart First service free of cost for the initial three months. At the moment, it’s not clear how much the subscription will cost members, after the initial offer.   Customers who are selected for this service will get same-day guaranteed delivery at a discounted price. This delivery service is currently available in 10 cities in India. The customers will also get priority service from Flipkart’s support team. All their orders will be shipped without any extra charges and with free in-a-day guarantee delivery, which is otherwise a chargeable service. Besides, Flipkart First gives members a 60-day replacement policy.   Flipkart First is of course nothing new in the e-commerce space. The likes of Amazon, Best Buy and other online retailers have a loyalty programme in other countries to reward signed-up customers.