Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • PM Modi in Manipur
  • Charlie Kirk killer
  • Sushila Karki
  • IND vs PAK
  • India-US ties
  • New human organ
  • Downton Abbey: The Grand Finale Movie Review
fp-logo
Flipkart and Textiles Ministry team up to offer online marketing platform for weavers
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Tech
  • News & Analysis
  • Flipkart and Textiles Ministry team up to offer online marketing platform for weavers

Flipkart and Textiles Ministry team up to offer online marketing platform for weavers

FP Archives • September 29, 2014, 16:30:16 IST
Whatsapp Facebook Twitter

Last month, there were reports about Textiles Ministry inking a pact with homegrown e-retailing major Flipkart to provide an online marketing platform to handloom weavers across the country, an initiative to boost the handloom sector, empower the weavers and uplift manufacturing in the country. Now, PIB India has sent out a tweet that reads how the partnership will help reduce the role middlemen. The partnership with @Flipkart will help us in reducing the role played by middlemen: Shri Santosh Kumar Gangwar , Min.

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
Flipkart and Textiles Ministry team up to offer online marketing platform for weavers

Last month, there were reports about Textiles Ministry inking a pact with homegrown e-retailing major Flipkart to provide an online marketing platform to handloom weavers across the country, an initiative to boost the handloom sector, empower the weavers and uplift manufacturing in the country.   Now, PIB India has sent out a tweet that reads how the partnership will help reduce the role middlemen.

The partnership with @Flipkart will help us in reducing the role played by middlemen: Shri Santosh Kumar Gangwar , Min., @TexMinIndia

— PIB India (@PIB_India) September 29, 2014

  Responding to queries raised on choosing a particular company for the agreement, Textiles Secretary S K Panda said, “What we are starting now is only on a pilot basis, nobody is compelled to sell only to a particular agency. Our aim is to eliminate middlemen, assist the master weaver… After a period of 3 to 6 months we will go for bidding”.   Textiles Minister Santosh Gangwar, who was present on the occasion, emphasised that the focus of this association should be to help weavers and weaver entrepreneurs to produce products in tune with the buyer requirements and grow them significantly so that they may become manufacturers not only at a local but also at a national level.   Through this exclusive agreement, Flipkart will provide weavers in India an online marketing platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business.   “This (MoU) will help us reach out to thousands of weavers across India… Through this initiative we are giving a direct platform to the weavers to reach out to the end-customers. There will be no middlemen. The customer will get access to variety of products across India. Flipkart will help them (weavers) to list on the marketplace,” Ankit Nagori, Vice President-Marketplace at Flipkart told PTI.   “We will charge weavers a 3 to 4 percent commission on sale. There will be no listing charge or any other thing. If a sale happens, then he (customer) will have to pay 3 to 4 percent commission on that sale. However, we will charge 15 percent commission from readymade garments suppliers,” he added.   “This kind of a coordinated effort has been planned and executed for the first time with Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and logistics and help the Indian weavers in getting remunerative prices for their products,” the Textiles Ministry said.   The weavers will sell their products under their brand name and evolve as an entrepreneur selling his products directly to buyers across the country without stepping out of their workplace.   The Data analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business.   “We are confident about the success of the programme and in 3 to 6 months time we would like to expand the programme.   For this initiative the first event is in September in Varanasi where we will inv   With inputs from PTI

Tags
Flipkart weavers textiles ministry online handloom marketing India online marketing weavers
End of Article
Written by FP Archives

see more

Latest News
Find us on YouTube
Subscribe
End of Article

Top Stories

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV