Flipkart and Decathlon partner up to bring sports equipment and fitness accessories to India

The Decathlon products would be available at the same prices as in the physical stores, only on the Flipkart platform.

Online retailer Flipkart and sports goods company Decathlon 30 October announced a strategic partnership to bring the latter's selection of sports equipment, fitness products, clothing, footwear and accessories to Indian shoppers.

The logo of online marketplace Flipkart. Reuters.

The logo of online marketplace Flipkart. Reuters.

"This is a milestone partnership where a sports retail giant like Decathlon has chosen Flipkart as its preferred partner to expand its reach to online Indian shoppers," Flipkart Fashion Head Rishi Vasudev said in a statement here.

"We are confident that with this association will further cement Flipkart's dominance as the most-preferred online destination for every sports and fitness enthusiasts," he added.

"The sports and fitness industry in India is estimated to be worth $1.8 billion, while the online penetration in the category is currently pegged at only 7 percent. Flipkart, already being the market leader in the online sports and fitness wear and equipment category, has witnessed a 100 percent YoY growth in the category," Vasudev said.

He further said "by now partnering with the world's largest sporting goods company, we look forward to maintaining this growth momentum and our stronghold in this category."

The partnership would also enable Decathlon to market to Flipkart's wider 100 million+ customer base, including tier-2 cities and towns across India, the statement said.

Covering product listings in over 120 product categories (clothing, accessories, fitness equipment, sports goods, sports accessories, outdoor gear and much more) from top brands including Quechua, Domyos, Kipsta, Btwin and Kalenji, Flipkart would offer products across a broad price range, starting Rs 99 to Rs 20,000, with serviceability to 10,000 plus PIN codes in India.

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