Facebook to finally roll out the revamped News Feed design

Facebook is finally rolling out its redesign for News Feed that was announced last year. The new design changes are to ensure consistent and easier usage across platforms. It also means that the mobile and desktop will look same.


In its blog, Facebook writes that it has received feedback from people who tested the experimental redesign launched last year. Though people liked the bigger photos and images, they found it more difficult to navigate Facebook overall. Now, the new updated design is aimed at bringing the best of both worlds – bigger photos and font along with the layout and navigation that people liked. So far, the current design on mobile remains the same.


The changes are mostly visual updates that won’t change how the stories are ranked in News Feed or how the social site surfaces content to people. Images will be larger, and both organic stories and ads will be the same size, making it similar to the way images appear on mobile, reveals the blog.


So, one can expect a new font for the bulk of the text , a newer “card” arrangement, bolder presentation for images and the left-hand column will be lighter and more simplified. This will make the desktop look more like the mobile version.


The changes won’t be affecting advertisers. The blog states, “As a marketer on Facebook, you don’t need to take any action. Requirements for creative specs and image aspect ratios for ads have not changed. Also, this update does not affect how you buy and optimize ads. You should continue to advertise based on your objectives.”


The new revamped News Feed design is expected to roll out in the coming weeks.

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