As per Facebook, about 45 million people wish each other on its platform. Hence the social networking giant has come up with two features to ensure that users have a 'meaningful' birthday.
The first is adding the fundraising option to your wall. For this, the user can create a fundraiser for any cause they believe in or support. Two weeks before the user's birthday, a message will be sent from Facebook to the user on their NewsFeed. In order to generate a donation for the cause they intend to support, such as autism, stray animals among others, on their birthday, Facebook will create a page, which will be notified to their friends. This, in turn, will give users a list of 750,000 non-profit organisation in US which are on Facebook.
Currently, this feature is available only in US.
The second birthday feature has got to do with videos. Facebook has introduced a birthday video for the user's close friend which can be later shared on Facebook. In this case, Facebook will automatically create a birthday video, wishing the user's close friend on their birthday. This automatic generation of birthday video on Facebook allows people to share them with their friends.
Facebook has been adding many personalisation features on its platform off late.
In May, Facebook had rolled out a new option of "Order Food" to select users in the US which lets them order food directly from its app, without having to open the restaurants's dedicated app or website.
In June, it had added a Groups feature which though hidden in the app's settings centres around online communities. This allows various online communities who have similar interests to form one collection of all such groups.