 "Facebook's mobile ad revenue share triples within a year")
If you’re wondering why Facebook likes to think of itself as a mobile company, here’s your answer: the social network accounts for 15.8 percent of the entire revenue generated by global mobile advertising.
According to a report by eMarketer , Facebook’s share of the global mobile advertising revenue has tripled from 5.35 percent in 2012 to over 15 percent in 2013. But this is made more interesting by the fact that Facebook first began offering mobile advertisements only last year. The social networking giant has beat expectations of its revenue share reaching 12.9 percent this year.
Facebook triples its share of global mobile ad revenue this year
The good thing about the statistics is that Facebook’s growth is not a result of the social network eating into Google’s pie. The Internet giant is the only company earning more from mobile ads than Facebook is. Google has gone from staking claim to 38.11 percent of the global mobile ad revenue in 2011 to 53.17 percent this year.
Facebook recently announced in its second quarter report that ads from its mobile department accounted for a staggering 41 percent of its revenue. The news brought faith back into Facebook’s mobile ad products and also made its shares soar.
The eMarketer report has pointed out that Facebook and Google are together not only taking a huge chunk of revenue from mobile ads, but are also claiming the lion’s share as far as net digital ad revenues go. However, there’s a huge chasm between the two companies—while Google took home $38.62 billion this year, Facebook managed to get only $6.36 billion worth of ads.
Google still rules digital ad world
Facebook’s foray into the mobile ad space has been interesting to chart, since there were not many who thought the social networking company stood a chance of earning a lot of money in this manner. It’s going to be something of a David versus Goliath story between the companies as the social network slowly creeps up to challenge the search giant.
Intrigued by all things social, Nishtha will invariably tweet about you. When not tweeting or writing about the next viral video, you will hear her proclaiming her love to Metallica, James Hetfield, Opeth, Akerfeldt and all bands that go 'growl'. She also obsesses about ACP Pradyuman and South Park and you will always find her moving around with a book. Her focus is on all the happening stuff in the tech domain, and she won't hesitate to take a shot at some of the oddball devices that make their way to our labs.