 "Facebook to make its first India acquisition with app tester Little Eye Labs")
Social networking giant Facebook is close to sealing a deal to acquire Bangalore-based product startup Little Eye Labs.This would be Facebook’s first purchase of a product company in India, according to the Business Standard.
Little Eye Labs offers mobile app analysis tools for app developers and testers. It develops tools that provide detailed insights about the performance of the app and enables easy benchmarking. This happens without changing the code or integration. In other words, itbuilds performance analysis and monitoring tools that identify and fix problems for Android app developers.
In April, Little Eye Labs also launched a tool that helps app developers solve performance issues. The tool can monitor an app running on the phone, and figure out how much battery, memory, CPU, data etc… it is consuming.
The idea is to allow developers to catch bugs before the app goes up for sale.
According to a report in TechCrunch, Little Eye records what’s happening live on the screen as it monitors other less visible stats like data and memory usage. Once the test run is over, it shows charts and a side-by-side video recording that can tell developers what happened while the app was running.
Little Eye is also super easy to use. All you have to do is plug in your Android phone via USB, and start monitoring any app. No coding or setup is required, according to the company’s website.
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The company was part of the inaugural batch of the GSF Accelerator, a startup accelerator programme launched by former Reliance Entertainment president and GSF Superangels founder Rajesh Sawhney. It received an undisclosed seed funding from the accelerator as part of the programme.
The said deal will also be a first for the Indian Software Products Industry Roundtable (iSpirt), a software product think-tank that has facilitated the transaction via its M&A Connect program.
In April 2013, Facebook made another acquisition in the app world.It bought Parse, a cloud company that hosts backend services for app developers. The deal was reportedly worth $85 million.Parse hosts mobile apps’ backend resources, like analytics, which can help it analyse which apps are growing like wildfire, and which are dying on the vine.
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