News publishers can now heave a sigh of relief as Facebook has stated that it will begin charging users for subscriptions after every ten articles on its Instant Articles platform. Additionally, the revenue generated will not go into Facebook's pocket, and instead, will end up with publishers.
In a report published by The Street, Facebook's Head of News Partnership, Campbell Brown said that the social networking website has decided to build a paywall which will come up after the reader would have read ten articles. The beta testing for this paywall will begin in October. In a Digital Publishing Innovation Summit held in New York, Brown said, "One of the things we heard in our initial meetings from many newspapers and digital publishers is that 'we want a subscription product — we want to be able to see a paywall in Facebook.'" According to a report on Recode, Campbell also said that the users would be redirected to the website for paying the subscription fee, this way they would get '100 percent of the revenue'. Facebook does not take any percentage of the revenue generated on ads in the news pieces which appears on Instant Articles.
Facebook is mostly used by news publishers and agencies to share their articles since Facebook has a greater audience reach. This, in turn, helps in building traffic for them. Facebook's subscription approach will be quite similar to The New York Times, where readers are allowed to read only ten articles a month, after which they are charged.
Instant Articles is an interactive Facebook tool which opens faster than the websites where articles were originally posted.