tech2 News StaffAug 29, 2014 12:45:32 IST
Over the past one year, Facebook has taken a lot of efforts to emerge as a successful service even on the mobile platform, and its latest quarterly earnings report will vouch for it.
Now, the social network has put on its testing gloves again. The company is reportedly working on a new feature that allows users to search for an old post using a keyword.
This is a fairly big development, given that one of the biggest complaints against Facebook, is that it is practically impossible to search for old status updates or links that either you or your friends have posted, unless you are willing to keep scrolling backwards in time. This is why, in part the #FacebookIs10 videos worked so well.
This piece of news comes from Bloomberg, which claims that Facebook has begun testing the feature for its mobile application that will let users search through old posts from friends by simply using a keyword. The feature has already made available to some users, adds the report. Facebook has confirmed to the news site that is testing the feature that aims at making search on mobile simpler.
As the company is testing the new feature, it is also rolling out Graph Search product to smartphones and tablets. Graph Search also aims at making search smarter and was initially available only for desktop.
For those not in the know, Facebook’s Graph Search is a great new way to find people, places and other topics on the social networking website. You can use simple phrases like“Friends of friends who live nearby and like Heavy Metal” or “My friends who have been to McDonalds”. A whole new page will pop up using which you can refine search results to find exactly the people and places you’ve been looking for.
Facebook believes that the future is mobile, and has begun taking some aggressive steps to stay at the top of the social media competition.
Interestingly, Facebook’s big numbers this year were driven by its mobile advertising business that has more than doubled. It should be noted that Facebook was accused of its inability to cash in on the mobile space all through last year. The latest earnings report reveals the mobile advertising revenue has grown 151 percent year-over-year and now 62 percent of the overall $2.91 billion revenue has come from advertising on mobile devices.
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