Nishtha KanalSep 11, 2013 12:50:11 IST
Facebook is making tweaks to its website in order to make it far more helpful to users, especially professionals and social media marketers. It is planning to increase the size of images on links shared on desktop and mobile ads. Facebook is also adding a “professional skills” option to user profiles.
When links were shared on Facebook earlier, it would appear alongside thumbnail images. Text was given more preference and images were given a small corner within the share. Facebook is about to change this. Images are going to occupy most of the shared space in order to boost clickthrough rates.
This change will affect Page post link ads, Page like ads, offer ads and event ads. The larger images programme is an extension of one started back in June that helped simplifying ad products.
Now when you put in an advertisement on Facebook, the images on the post will appear a lot larger than they were earlier, luring users in to click on it. According to Facebook, the minimum image size should now be 560 x 292 pixels, but in order for it to work for everyone, it should be 1200 x 627 pixels. The image will be far bigger and clicking anywhere on it will take you to the website.
A category for professional skills
The social network has something in store for regular users too. In a move that mimics LinkedIn, Facebook has added a fully discoverable “professional skills” option to profiles. In the About section of your profiles, you will find this section under Work and Education.
You can now fill in specific professional skills you have like Marketing, Journalism and Public Relations so that these are discoverable when someone searches for these skills on Facebook. Clicking on one of these will take you to a page showing which of your friends share the same skill.