 "Facebook partners with Shutterstock to spruce up your ads experience")
Let’s face it, none of us really enjoy being hounded by advertisements while we’re surfing Facebook. The only people who really enjoy these ads are the agencies and brands who post them. Facebook is about to make the experience of ads on the social networking website a lot better for everyone involved by partnering with Shutterstock to help provide for better images for these small ads.
For ads to be displayed on Facebook, they have to go through a tedious process of first being approved by the social networking website itself. Despite this stringent check, ads will not work if the copy or images attached to it are bad. While nothing can be done about the copy, Facebook realised that if it could help advertisers use better images, it was a win-win situation for everyone involved, including the viewer. A better image meant a higher chance that a user would want to click on it.
Better looking ads coming up
Facebook has thus roped in Shutterstock to provide free stock images to advertisers searching for the perfect image to go with their ad copy. Shutterstock’s catalogue will be baked right into Facebook’s Ad Creation tool courtesy the service’s API. Advertisers will have access to millions of images from Shutterstock’s library of stock images at zero cost.
The social networking website is also letting businesses and advertisers create multiple advertisements simultaneously. The new image uploader will allow people to select a range of page photos as well as Shutterstock images, letting users create multiple ads at a time.
While this piece of news may not mean much to users directly, it will help prevent eye-sore advertisements from appearing on your News Feed, hampering your experience of surfing the website. Everyone wins with this partnership.
Intrigued by all things social, Nishtha will invariably tweet about you. When not tweeting or writing about the next viral video, you will hear her proclaiming her love to Metallica, James Hetfield, Opeth, Akerfeldt and all bands that go 'growl'. She also obsesses about ACP Pradyuman and South Park and you will always find her moving around with a book. Her focus is on all the happening stuff in the tech domain, and she won't hesitate to take a shot at some of the oddball devices that make their way to our labs.