Facebook, which employed 20,658 persons in the past quarter — a 43 percent increase over the same period last year — made $188,498 (roughly Rs 1.2 crores) per employee, according to a report in Recode.
Microsoft made $52,400 (roughly Rs 33 lakhs) and Alphabet $46,610 per employee — four times less profit per employee than Facebook — in the three months that ended on 30 June. Verizon, AT&T and Ford followed with $27,405, $15,410 and $10,098 per employee respectively.
Twitter, which saw a net loss of $116 million last quarter, lost nearly $36,000 per employee. The reason for Facebook's efficiency is that software products do not require humans for the production and distribution process.
"Of course, even jobs formerly assigned to humans are coming under the purview of robots — so more industries could see consolidation of labour," the report added.
The research that was restricted to select major companies that have reported their employee count in their latest quarterly earnings, did not include Apple as they do not have a quarterly updated headcount.
An additional factor could also be the amount of time spent on Facebook by users, which translates into more ad revenue.
Researchers from Vrije Universiteit Amsterdam and Radboud University Nijmegen in the Netherlands conducted two studies of frequent and less frequent Facebook users. They found even brief exposure to a Facebook-related image such as logo, screenshot can cause a pleasurable response in frequent social media users, which in turn might trigger social media cravings. The combination of pleasant feelings and cravings makes social media too difficult to resist.
With inputs from IANS