Facebook is the new Diwali greeting card, says Kirthiga Reddy, Managing Director, Facebook India

While e-cards are now a passé, social networks seem like the best way to connect and wish others during Diwali. According to Kirthiga Reddy, Managing Director, Facebook India, “Facebook is the new Diwali Greeting card. Indians are increasingly sharing their festival moments in full colour through visual content, and there are 3 times more videos and 1.5 times more photos uploaded via mobile during Diwali than the rest of the year.” In response to the ‘India Celebrate’ initiative by the Dentsu Aegis Network and Shopclues, Reddy added, “The India Celebrates initiative by Dentsu Aegis Network will leverage our unparalleled targeting capabilities to potentially reach over 130 million people in India connecting on Facebook every month.” With the Indian festive season just around the corner, one can expect more festive buzz on social platforms. Facebook expects an increased number of photos and video uploads. We wouldn’t be surprised to see if the company has some record breaking numbers by the end of the festivities. In fact, Facebook’s CEO Mark Zuckerberg will also be making his way to India this month. He will be hosting the company’s next Townhall Q&A in Delhi on Wednesday, October 28 at 12 pm. Last month, Facebook CEO Mark Zuckerberg had announced that Prime Minister Narendra Modi will visit Facebook’s headquarters in California for a townhall question and answer session on September 27. During the visit, Modi and Zuckerberg also discussed how communities can work together to address social and economic challenges.