Facebook has just announced a slew of measures to make fundraising on its platform easier including an initiative to allow brands and public figures to use their Facebook Pages to raise money for nonprofit causes.
"Brands and public figures use their Facebook Pages to connect with followers and fans, and now they can rally support around nonprofits as well," Facebook said in a statement on Tuesday.
The social network now also allows people to invite friends to manage a fundraiser together, helping to expand their network of supporters.
"Just like you can add a co-admin or moderator to a Facebook Group or a co-host to your Facebook Event, you can now add up to three friends to be organisers of your fundraiser to help you manage it and rally more supporters to reach your fundraising goals," Facebook said.
Nonprofits can now also start fundraisers on their Pages for their own causes, it said.
"Each of these new features is aimed to help nonprofits raise more from their supporters through Facebook Fundraisers, and we'll continue to work on tools to make fundraisers even more meaningful," the statement added.