Facebook changed its logo; spot the difference?

Facebook has quietly updated its famous logo, but the change is so slight that you may not even notice the difference.


Facebook has quietly updated its famous logo, but the change is so slight that you may not even notice the difference. The new version is very similar to the old, except that there is more white space between the letters, which are also thinner and more curved.

https://twitter.com/ChrisTauziet/status/615962467428990976

Facebook worked with typographer Eric Olson of Process Type Foundry, who designed the original Facebook typeface (Klavika) to create a unique, updated version.

Image: AP

The older Facebook logo Image: AP

Josh Higgins, the Creative Director for Facebook, explained to Brand New: "Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign."


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