Facebook is one of the most used web platforms by most internet users. People share self-generated content on the platform that ranges from text, images, videos and more recently, live videos. Every year the company tracks the most talked about trends using internal analytics and presents a yearly review. The company has released the review of 2016, giving us details about the most discussed topics in India as well as on the Global level. According to the company, India has approximately 166 million monthly active users with 159 million monthly active users on mobile. In contrast, about 85 million daily active users are on Facebook in India apart from the 81 million daily active users on Mobile. Most of the conversation happens on various topics, and according to Facebook, Diwali was the most talked about topic on Facebook in 2016. This may also relate to the alarming level of pollution caused after Diwali. Cricket comes second on the most talked about topic in India followed by Uri attacks and surgical attacks. The most talked favourite topic across the world was undoubtedly US Presidential Election followed by Brazilian Politics and Pokemon Go. It is the first time that the company has announced the top 10 Live videos on Facebook with the top most video on English Writing skills by Ajaz Ahmed with about 9.2 million views at the time of writing the article, it had 285k reactions. The second most viewed Live video was a Live Chat with Sonakshi Sinha with about 6.9 million views and 573k reactions.
The company has also launched ‘ Your Year in Review’ with Facebook’s 2016 Year in Review video, “Your Year in Review” Video and Candace Payne Live Screenshot. The “Your Year in Review” feature was not ready at the time of writing but it is expected to launch soon. The company also provided some stats about Instagram with Marine Drive, Mumbai being declared as the most Instagrammed location of 2016 from India. Marine Drive was closely followed by Taj Mahal in the second spot and Hauz Khas Village on the third place for the most Instagrammed location. In addition to the locations, Diwali, 30th October 2016 was the most Instagrammed day in India followed by Children’s Day on 14th November 2016. ‘#love’ was the most used hashtag from India followed by ‘#instagood’ and ‘#fun’. Here is the complete list of the top things on Facebook in 2016. Top 10 most talked about topics from India in 2016 on Facebook 1. Diwali 2. Cricket 3. Uri attacks and surgical strikes 4. Mahendra Singh Dhoni (movie) 5. Hardwell (India Tour) 6. Priyanka Chopra 7. Rio Olympics 8. Pokemon Go 9. Pathankot 10. iPhone 7 launch Top 10 Live Videos on Facebook from India 1. https://www.facebook.com/ajaz.qamer/videos/1769859169954467/ 2. https://www.facebook.com/sonakshisinhaofficial/videos/10154155457904701/ 3. https://www.facebook.com/AmitabhBachchan/videos/1440239589343159/ 4. https://www.facebook.com/IamSRK/videos/1660059270686996/ 5. https://www.facebook.com/aajtak/videos/10154902993692580// 6. https://www.facebook.com/KajolDevgan/videos/1756974501230484/ 7. https://www.facebook.com/BollywoodTabloidOfficial/videos/1183974758358529/ 8. https://www.facebook.com/aajtak/videos/10154980331897580/ 9. https://www.facebook.com/AAPkaArvind/videos/1129804343783728/ 10. https://www.facebook.com/AjayDevgn/videos/1067612059943103/ Top 10 Global Moments on Facebook 1. US Presidential Election 2. Brazilian Politics 3. Pokemon Go 4. Black Lives Matter 5. Rodrigo Duterte & Philippine Presidential Election 6. Olympics 7. Brexit 8. Super Bowl 9. David Bowie 10. Muhammad Ali Top 10 Global list of Live videos on Facebook 1. Candace Payne, Chewbacca Mom 2. Ted Yoder, Soundscapes 3. Buzzfeed, Countdown to the next presidential election 4. Atlanta Buzz, People are lining up to hug police officers in Dallas 5. NBC News, Election results 6. Under the Hood, Video of a truck completely carved out of wood 7. Viral Thread, Population count from US to CA 8. CNN, Election results on Empire State building 9. Dena Blizzard, Pokemon Go for moms ”Chardonnay Go” 10. Super Deluxe, Election map Most Instagrammed locations of 2016 from India:
- Marine Drive, Mumbai
- Taj Mahal
- Hauz Khas Village, New Dehli
- Juhu Beach, Mumbai
- India Gate, New Dehli
- Baga Beach, Goa
- Connaught Place, New Dehli
- Select CITYWALK, New Delhi
- Golden Temple, Amritsar, Punjab
- Nandi Hills, Bangalore
Most Used Hashtags from India:
- #love
- #instagood
- #fun
- #india
- #picoftheday
- #instapic
- #instadaily
- #instalike
- #photooftheday
Most Instagrammed Days in India:
- 10/30/16 – Diwali, Festival of Lights
- 11/14/16 – Children’s Day
- 10/11/16 – Dussehra, celebration of good over evil