Evernote says India user base crosses 5 million mark; among top 5 markets

Cross platform note-taking app Evernote on Monday said it has crossed the five-million user mark in India, making it the fifth largest market for the US-based firm. At the end of February 2013, the company had announced reaching the one-million user mark in India. “The rate at which Evernote has grown in the last few years is a strong testament to Evernote’s fit with the Indian market. We are certain that the Indian market will continue to experience massive growth in the coming years,” Evernote General Manager Asia Pacific Troy Malone said. Founded in 2007, Evernote is privately-held company headquartered in Redwood City, California with nearly 400 employees. Its products reach more than 100 million users worldwide. The company said India is among the top four countries with exponential new user acquisition rates, along with the US, Brazil, and China. India ranks number five in terms of total user base. The US ranks as the top market for Evernote with 25 million users, followed by China (17 million), Taiwan (7 million), Brazil (6 million) and India (5 million). “Our new users have increased by 3,000 percent between December ~2014~ 2010 and September 2015. Evernote users in India are growing rapidly and we expect to meet our next five million users in record time as well. We see great potential in the country moving forward,” it added. Maharashtra (24.42 percent), Karnataka (20.28 percent) and Delhi (20.25 percent) regions recorded top user activity on average, the company said. PTI