Ericsson, BSNL Tie Up For Mobile Content

BSNL users will now have access to a variety of mobile content downloads from Ericsson.

Ericsson has been selected by state run Indian telecom operator, Bharat Sanchar Nigam Ltd (BSNL), for offering a variety of mobile content downloads to its customers. The multiple contracts focus on entertainment and personalization services.

Ericsson will offer BSNL customers access to a 'next-generation portal' that includes a variety of mobile content and applications. BSNL subscribers will be able to order any type of mobile content ringtones, games, pictures, video clips and software applications via web, WAP or SMS.

Ericsson will also offer hosted ringback tones and other sound bites that replace the standard tone callers, for BSNL customers. The service is based on Ericsson's Personalized Greeting Service. The company is also responsible for end-to-end systems integration as well as hosting and day-to-day management of both services.

Hans Vestberg, Executive Vice President and Head of Global Services, Ericsson said, "BSNL is a key customer to Ericsson and we are proud to be chosen for these two hosting contracts. Since hosting was launched in 2004 Ericsson has announced more than 70 contracts. We feel positive that BSNL's subscribers will enjoy these multimedia services we are supporting them with."

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