EMI Music Agrees to Video Licensing Pact

EMI Music has agreed to license music videos by its slate of recording artists to an online video portal and on-demand cable service operated by Gotuit Media Corp., the companies said Thursday.

The multiyear agreement, reached this week, calls for the companies to share revenue from advertising on Gotuit.com. The deal allows only US computer users who visit the site to access EMI’s videos. No other financial terms of the pact were disclosed.

EMI Music, a unit of Britain’s EMI Group PLC, is home to recording artists such as Coldplay, Keith Urban and Chingy.

Woburn, Mass.-based Gotuit Media Corp. supplies videos on demand via select Time Warner Cable and Comcast cable systems.

More from News & Analysis

What is the US HIRE Bill and why is India’s $250-billion IT sector worried? Is the internet dead? What's this theory that OpenAI's Sam Altman says might be true?

Visitors to Gotuit.com can view videos, but not upload any of their own, something allowed by video-sharing Web sites such as YouTube.com.

EMI Music’s deal with Gotuit is the latest example of how recording companies are seeking ways to generate revenue from licensing their content to online video sites.

Universal Music Group already licenses videos to Gotuit.com.

Unlike the other major recording companies—Universal Music, Warner Music Group and Sony BMG Music Entertainment—EMI has yet to reach a licensing deal with YouTube, now owned by Google Inc.

‘‘We’re in discussions with them, but we still feel there’s copyright issues to be resolved,’’ said EMI Music spokeswoman Jeanne Meyer.