Nikhil SubramaniamMar 03, 2014 12:16:56 IST
What can bring Twitter down? It seems all it takes is a selfie with some of the biggest movie stars in the world tightly packed together. That’s what happened at the Oscars ceremony this morning when Ellen DeGeneres encouraged about ten movie stars to pose for a big group selfie.
DeGeneres herself couldn’t manage to click the picture, so Hollywood superstar Bradley Cooper obliged. Just in case you were wondering, this was not just another random selfie. DeGeneres arranged it with the goal of setting a retweet record. And it worked like magic.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Cooper took a picture with DeGeneres and several other stars crowding around, including the likes of Meryl Streep, Jennifer Lawrence, Kevin Spacey, Angelina Jolie and Brad Pitt. The photo ended up being retweeted more than 2.25 million times at the time of publishing. This breaks the record set by President Barack Obama with the picture of him hugging First Lady Michelle Obama after his re-election in 2012. For the record, the picture was tweeted at 8:36 am IST on March 3.
All that frenzy around one picture also meant that Twitter was brought to its knees. The company sent out an apology to users because the massive amount of retweeting disrupted the micro-blogging service for more than 20 minutes this morning (IST).
In case you were wondering, the photo itself was clicked on a Galaxy Note 3, which featured heavily in DeGeneres’ interaction with the crowd and in her role as the host for the night. Samsung undoubtedly struck a major deal with the Academy of Motion Picture Arts and Sciences, which organises the awards. The company also launched the first TVC for the Galaxy S5 during the ceremony.
With inputs from AP
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