fptechnoDec 04, 2013 09:50:06 IST
US retailers rolled out holiday promotions earlier in November this year, denting sales growth over the Thanksgiving weekend that typically marks the beginning of the holiday spending period, according to data released Tuesday by ShopperTrak.
But online, sales grew at a torrid pace, rising 22 percent between Thursday and Cyber Monday, according to data firm comScore
Electronics win big
The long Thanksgiving weekend sets the tone for the holiday season, when retailers get about 30 percent of their annual sales.
Total in-store sales between Thanksgiving Day on Thursday and Sunday rose 1 percent compared to the same period last year while the number of visits to stores fell 4 percent, ShopperTrak said. ShopperTrak has forecast sales at stores will rise 2.4 percent for November and December together.
"Retailers stretched Black Friday deals and promotions across November - removing the focus from just one big day of shopping," said ShopperTrak founder Bill Martin. During "Black Weekend" 2013, shoppers spent an estimated $22.2 billion, compared to last year's $22 billion, said ShopperTrak.
On Sunday, the National Retail Federation estimated Americans had spent 2.9 percent less over the weekend. Shoppers appeared to be waiting a bit longer to do their Christmas shopping, perhaps holding out for deals. An Ipsos poll of almost 1,400 Americans over the weekend found 77 percent had done at least some of their holiday shopping by Black Friday, compared to 81 percent on the same day last year.
According to IBM data, sales through mobile devices rose 55 percent. The biggest beneficiaries of the surge in online sales were marketplaces run by e-commerce leaders Amazon.com Inc
Sales on Amazon's and eBay's marketplaces rose 30 percent on Thanksgiving, Black Friday and Cyber Monday.
Amazon and eBay's marketplaces did well in part because how well suited their sites are to use on mobile devices, said ChannelAdvisor CEO Scot Wingo.
"One of the reasons they're taking market shares is the growth of mobile," Wingo said.
Wal-Mart Stores Inc
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