Does the iPad Pro stand a chance to be the de facto work device?

Over the past couple of months, rumours have pointed towards a 12.9-inch version of the Apple iPad to be christened the iPad Pro.


Over the past couple of months, rumours have pointed towards a 12.9-inch version of the Apple iPad to be christened the iPad Pro. In fact, the device could launch as early as 9 September – that’s two days away. Citing reliable sources, reports have emerged that production could begin as early as the first quarter of next year.

An iPad with a stylus?

Dealing with speculation can be tricky. It's easy to overlook rumours, and it's easy to get swayed by them. But nonetheless, it gives us the opportunity to track the device more closely. Samsung has been more successful in positioning the Galaxy Note as a phablet with a stylus.

The Samsung Galaxy Note 5. Image: Reuters

The Samsung Galaxy Note 5. Image: Reuters

Over the past couple of years, Adobe has been increasingly focussing on targeting its Adobe Creative Suite towards tablet and mobile devices to enable creative professionals such as illustrators and artists to indulge in creativity with works of art while on the move.

It makes perfect sense, because creative inspiration may not necessarily happen within the confinements of an office or a desk. Creative professionals from industries such as advertising could be inspired just about anywhere – while travelling, sitting in a park, or even while watching their pet! What they need is a means to jot down their ideas into their tool, rather than sketching it on a paper tissue. Because it’s pointless if you have to sketch the same idea all over again!

Apple’s growing closeness with enterprises

Early this month, Apple got in to significant alliances with Cisco and IBM. According to the statements by the companies, Cisco would provide services that are optimised for iOS devices across mobile, cloud and on premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx.

Apple CEO Tim Cook. Image:  AP

Apple CEO Tim Cook. Image: AP

Similarly, in an alliance with IBM last year, Apple agreed to sell iPhones and iPads loaded with applications geared at enterprise clients. Clearly Apple’s focus over the past couple of years has been towards tapping the growing enterprise market to increase its user base.

The declining sales of the iPad

The report comes as Apple struggles with declining sales of its 10-inch and 7.9-inch tablets, which are faltering as people replace iPads less frequently than expected and larger smartphones made by Samsung and other rivals encroach upon sales.

iPad_mini2

If these leaks end up being true, then Apple would have rightly identified a growth opportunity. However, whether or not it would be a runaway success like the initial iPad releases would depend heavily on the software, and industry buy-in that Apple manages to accomplish in addition to existing partnerships such as Cisco and IBM. Either way, in a couple of days we'd know if this is a reality!


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