Sharon KhareFeb 09, 2007 16:15:16 IST
Mobile pPersonalization site, Myxer, has launched of MyxerFlix, a new service that simplifies the delivery of video to mobile phones.
Content owners simply have to upload the video to the Myxer website (www.myxer.com) in any common format, place a MyxerTag on their own web page or MySpace profile, and the video becomes instantly available to any mobile user on any carrier's network. They can give the video away for free or charge a download fee.
"There's a lot of buzz around mobile video, especially surrounding video ringtones and projects like Sundance's Global Short Film Project, but the reality is it's still incredibly difficult for anyone to distribute mobile video content to a wide audience without the backing of a major studio or distribution company," said Myk Willis, founder and chief technology officer of mVisible Technologies, Inc., the company behind Myxer. "MyxerFlix changes that by making the process incredibly simple and eliminating the need for distribution deals, special carrier agreements, working with aggregators, and dealing with the format standardization issues of multiple mobile devices. We're eliminating complexity, allowing anyone with video content to go mobile in no time."
MyxerFlix works with any common internet video format, including Windows Media, QuickTime, and MPEG, and automatically repackages it for any video-capable mobile phone. The end user does not need any special contract or service agreement with their carrier to download and view the video.
"Myxer is about simplifying mobile content delivery," added Willis. "Everything we do is centered around making content delivery in the mobile world as accessible as it is on the Internet."
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