Deadmau5 rocks London at launch of Nokia Lumia 800

Only very recently in an amazing spectacle in London, Nokia launched their Lumia 800 Windows Phone 7 smartphone. Poised to be one of the biggest comebacks in the mobile phone industry, Nokia, with their Lumia 800 hosted what could easily be described as one of the biggest (literally as well as figuratively) launch parties in London.

Deadmau5, one of the world’s leading DJ’s in the electro and House genre, with a gimmick that combines visual effects with outrageous was brought in to launch the handset. With a spectacularly large 4D light show at the event, focused on the 120 meter high Millbank Tower where a total of 16 projectors were used from over 300 meters away using 4D projection mapping technology on the front of the building. In order for the visuals to be as vibrant as they were, the entire front of the building that has a total of 800 windows, were covered with vinyl. Don’t take our word for it, check out the video below for a better experience -

The theme seemed to be focused on ’tiles’ and rightly so to bring in a new device whose UI is based on the same format. The Lumia 800 is due to launch sometime in Mid December, so it’s a good time to start saving. Take a quick look at our Hands on video here and if you’d like to see just what you’ll be getting with a brand new piece, here’s an unboxing.

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Unboxing the Nokia Lumia 800

Stay tuned to tech2 for a full review of the Nokia Lumia 800 and the Lumia 710 when they’re launched.