Creo Mark 1 promises to be a new phone every month; launching on 13 April

Bengaluru-based startup Creo that has been teasing its new Mark 1 smartphone for sometime now, will arrive earlier than expected. Earlier this month, Vartika Verma, CMO at Creo had said that the company aims to launch it in the first half, but now the launch date is set for April 13 at an event in Delhi. The device is expected to run the company’s own OS that is build on Android 5.1.1, but come with the latest features. The highlight of the device is the monthly software updates planned to make it look like a new device each time. Some of the features are said to be ‘out of this world’ and not seen in any other Android device. The company had also put out a teaser video earlier this month:

There have been several reports on how phone companies including startups like Xiaomi and OnePlus have been struggling to impress investors. It is no more just the battle of specs, and software is believed to give a better chance at revenue generation. This is the reason why companies like LeEco have entered the Indian market, focusing on content. Earlier in January, explaining why the move to build a mobile OS, the Creosense post said, “The idea of building an Android based operating system and a smartphone stemmed from the realization that in the current market, while hardware is getting better very fast, there is not enough differentiation on the software front. We want to be the ones bridging the apparent gap.” Now, a ‘new phone every month ‘ is a big promise to keep up and get everyone intrigued.