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Samsung has maximum smartphone subscriber additions in the US, followed by Apple: comScore
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  • Samsung has maximum smartphone subscriber additions in the US, followed by Apple: comScore

Samsung has maximum smartphone subscriber additions in the US, followed by Apple: comScore

Alina Lewis • July 4, 2014, 18:03:02 IST
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According to comScore’s latest report, Samsung had the highest number of smartphone subscriber additions in May, followed by Apple, in the US. Even though Apple topped the US smartphone OEM market share at 41.9%, it added only 0.6% of new subscribers – 0.2% lower than Samsung. Samsung stood second, holding 27.8% of the market share. HTC and LG both lost 0.3% of the market share to the top two players, while Motorola stood stable at 6.

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Samsung has maximum smartphone subscriber additions in the US, followed by Apple: comScore

According to comScore’s latest report, Samsung had the highest number of smartphone subscriber additions in May, followed by Apple, in the US.   Even though Apple topped the US smartphone OEM market share at 41.9%, it added only 0.6% of new subscribers – 0.2% lower than Samsung. Samsung stood second, holding 27.8% of the market share. HTC and LG both lost 0.3% of the market share to the top two players, while Motorola stood stable at 6.3%. The figures are a three-month average ending May 2014 versus the three-month average ending Feb 2014.   One of the key reasons for Samsung’s growth could be attributed to the several competitively priced smartphones it continues to sell across broad price segments. The launch of the Samsung Galaxy S5 in April only fueled it further.   If you take a look at comSource’s Top Smartphone OEMs reports, in the last three months Samsung continued to stand as a champion in terms of smartphone sales, even as the others have struggled to keep up.   March 2014 [caption id=“attachment_226919” align=“aligncenter” width=“640”] ![comScoreMarch14](http://tech.firstpost.com/wp-content/uploads/2014/07/comScoreMarch14.png) Source: comSource[/caption]   April 2014 [caption id=“attachment_226918” align=“aligncenter” width=“640”] ![comScoreApril14](http://tech.firstpost.com/wp-content/uploads/2014/07/comScoreApril14.png) Source: comSource[/caption]   May 2014 [caption id=“attachment_226920” align=“aligncenter” width=“640”] ![comSource May14](http://tech.firstpost.com/wp-content/uploads/2014/07/comSource-May14.png) Source: comSource[/caption]   Also **Kantar reports showed** that in Europe, some former iPhone users switched to Samsung Galaxy S5, wooed by its larger display. Should Apple worry about losing ground in the US? Well, both yes and no. No because while Samsung gains subscribers, the iPhone is still the top-selling smartphone in both the US and the UK and, it is also the most profitable smartphone business. Yes, because even though Apple is doing great, it’s performance has declined in the last couple of years.

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