Chemical-free seafood and meat delivery venture Fresh To Home officially launched

Fresh To Home, India’s first e-commerce venture for fresh, chemical-free seafood and meat, has announced the official launch of their brand in India. On the occasion, the company unveiled the Fresh To Home marketplace, an Internet based market place that will organise and connect fish and meat farmers to consumers directly. The company also announced the launch of same-day delivery operations across two time slots in a day across 100 locations in Bangalore. Freshtohome.com looks at solving the problems inherent in the supply chain of perishables in India, by connecting the fishermen and farmers directly with the consumers through the use of technology. The company utilises supply chain and sourcing methods through the Fresh To Home Market Place technology to provide fresh, chemical-free food produce directly from the producers at the doorsteps of the consumers. Since its soft launch in August 2015, the company claims it has become a popular destination for chemical-free fish and antibiotic-free meats sourced directly from the coasts and farm, having crossed 20,000 users in the last 6 months. The company, which clocks in 3 tons of produce per day, has seen 65% month-on-month customer retention. Fresh To Home currently serves customers in Bangalore, Delhi, Kochi, and Thiruvananthapuram. “In today’s fast-paced lifestyle, it is important for one to understand and consume fresh and chemical-free food. At Fresh to Home, we take great pride in enabling a first of its kind market place for fish & meat, which will ensure direct procurement from the fishermen or farmers without any middlemen in between. We are not Hyper Local but Hyper Fresh as we provide the freshest of fresh food to you straight from the source” said Shan Kadavil, CEO of Fresh To Home. “This investment is a powerful endorsement of our ability to provide unique and fresh products to our customers. We are delighted to partner with a strong team of investors who can help realize our vision and aggressive growth expectations,” he added. The company is backed by entrepreneurs and investors including Mark Pincus of Zynga Inc., Rajan Anandan of Google, Paval Ongole, ex-India Head of Softbank Capital, Walter Kortshack of Kortshack Investments, Timothy Flaherty, Co-Founder Silver Creek Capital, Cadir Lee of Zynga & OhmConnect, and Alex Garden (New Relic, Nexon, MSFT, and Zynga).