Chat-based app Haptik teams up with Mumbai City FC as their official personal assistant

In a first move of its kind, Mumbai City FC has partnered with Haptik to provide on the go information for the upcoming second season of the Indian Super League. The Mumbai City FC Channel goes live on Haptik on October 3, until the end of the season. The Haptik app serves as a personal assistant on chat to its users. It is for the first time that a sporting club has integrated with a chat based app to help their fans get access to the club for the entire season. The partnership will enable ticket booking, live scores, players and match information, expert opinions on games and a lot more.  To use the service, a user will have to do download the Haptik app and speak to their assistants on the Mumbai City FC channel for any help, information or trivia. According to the company, with this move, Haptik also becomes the only player in the personal assistant/chat space to foray into the live events/sporting domain. Commenting on the announcement, Indranil Das Blah, CEO, Mumbai City FC said, “The season is almost here and with everyone having multiple things to do at the same time, Haptik as an app makes life a whole lot easier with its unique features. We see tremendous value and promise in the Haptik app for our fans.”