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SanDisk has introduced SanDisk Mobile Premier, a new line of performance-oriented microSD memory cards aimed specifically at the mobile phone market.
The cards allow consumers to transfer content to and from their mobile phones as well as increase storage for videos, music, ring tones, digital images and other files. Also, SanDisk Mobile Premier cards feature SanDisk’s TrustedFlash technology, which allows network operators to sell premium content that can be downloaded directly to mobile phones, stored on the cards and played on other TrustedFlash-enabled devices authorized by the network provider.
SanDisk Mobile Premier microSD cards will be offered in 1- and 2-gigabyte (GB) capacities, with suggested retail prices of $53.00 and $82.00, respectively. The fingernail-size cards, which come with an adapter to fit standard SD card slots, are slated to be available this spring at many of the more than 200,000 stores worldwide where SanDisk products are sold.
“This year, according to analysts’ projections, nearly half of all mobile phones sold are expected to have card slots, and the microSD has become the preferred format for manufacturers.” said Jeff Kost, vice president and general manager of the Mobile Consumer Solutions division at SanDisk.
Using a card reader or cable attached to a PC, consumers can side-load music tracks, images and videos to/from a SanDisk Mobile Premier card more rapidly than with a standard card. Read/write speeds are 10 and 9 megabytes (MB) per second, respectively.
All SanDisk Mobile Premier cards are based on the TrustedFlash platform, which can allow users to play back premium content on any TrustedFlash enabled device within the network. Mobile network operators and other content providers can use TrustedFlash technology to produce preloaded memory cards as well as store content, such as music and ring tones, that is purchased online.
The TrustedFlash platform can be used in flash memory cards, USB flash drives and mobile phone SIM cards. It provides security solutions for digital entertainment and e-commerce applications, as well as for enterprise and personal data.
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