CBS Offers Free Bluetooth Downloads On Phones

In a bid to race ahead in the video download market, CBS Network Television will now offer mobile users free downloads of clips from its fall series, ...

In a bid to race ahead in the video download market, CBS Network Television will now offer mobile users free downloads of clips from its fall series, via mobile Bluetooth connectivity that can be played instantly, saved or passed to friends. CBS billboards at Grand Central, New York will now urge mobile users to open his/her Bluetooth connection invite the user to accept a free clip from the particular show. If he accepts, the clip automatically downloads and plays on the screen of the mobile. The downloads are available via Kameleon Technologies' Mobizone Bluetooth download systems.

George Schweitzer, director of advertising for CBS TV Network said, "We felt that the new bluetooth download services offered by Kameleon Technologies' MobiZone units would be a great feature to add to our traditional OOH campaign announcing the launch of the new Fall season. We certainly have great content, and telling viewers about it is our job. MobiZone units attached to our OOH billboards is a value-added plus for our OOH media spend, offering people the free opportunity to see our content without incurring a charge from their mobile carrier."

This campaign comes after CBS network's tie up with Apple to make available, its TV shows on digital online store, iTunes. The shows including Emmy Award-winning reality series “Survivor,” “NUMB3RS” and “NCIS”: CSI: Crime Scene Investigation,” “CSI: Miami,” and “CSI: NY” are among the 100 shows offered on iTunes for $1.99 per episode.

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